Meridian Back In Private Hands

The Meridian brand, synonymous with Organic & Health Foods for over 20 years, has been returned to private ownership following its sale by Greencore Group plc to private investors at the end of September 2005.

Neil Butler, the new Operations Director, said “This is an exciting time for the Meridian brand which we will reinvigorate with some exciting new product development and innovative marketing. Our first objective, however, is to address some of the supply chain problems to ensure that the planned growth is managed from a sound base”. The new owners have appointed Peter Otto, the former Meridian Foods Managing Director, as the new Sales & Marketing Manager.

Peter said “I am delighted to be back working with the Meridian brand. It has always been a strong independent brand in the Organic & Health Food sector. We look forward to discussing our ideas for marketing and new product development ideas with our distributors in the health food trade”.The Meridian brand was established by Andrew Jedwell in 1986 and the brand now has sales of £5 million at rsp, making it one of the top five health food brands in the UK. The focus of the business is on Organic & Health food products produced to a high quality, with a further emphasis on special dietary requirements through the Free From range.

Currently the range includes Fruit Spreads, Nut & Seed Butters, Edible Oils, Soya Sauces, Natural Sweeteners & Molasses, Fruit Concentrates, Yeast Extracts, Cooking Sauces & Table Sauces.The new owners intend to maintain the high integrity of the brand and will be looking to expand the range with truly innovative product launches in the next year.